CLOSING THE GAP
GROWTH & PROFIT
Take a balanced approach with personal lines
Retention and renewal commission revenue is the life blood of an agency. But retention can vary dramatically by line of business, customer type and the number of policies a customer has with your agency. Using our growth and profit calculators can help you identify where to put your focus on improving your agency's overall retention ratio.
Being able to count on stable commission revenue is a key component for agency success and consistent profitability. Since commission rates vary by the line and type of business being written, agencies need to make deliberate decisions about their current books and how they approach the acquisition of new business for the agency.
No one wants to pay more than they need to for anything - including their insurance. But helping customers understand their true need for coverage is why they need and trust their agent. Too often the easiest thing for a PL CSR to do is to compare for a lower price when that's not the best solution. Not best for the customer and not best for the agency.